The main message in the campain is to help people less fortunate than us and that there are people in the world in places like africa and other less fortunate countries than us are dying from diseases that we can prevent them from getting if we just donated some money even if its just a little bit it all makes a difference.
The target audience for comic relief is every one really because its just asking people if they can donate. I think the biggest target audience for comic relief is schools because lots of schools hold fund raising events and many other events.
The strategy and methods of the campain are mostly using comedy to get people to donate such as comedy sketches and specials of T.V shows. The other method they have is to show videos of the people you could help by donating.
The comic relief campain is extremly successfull and has been going since 1985 and was founded by a comedy script writer called Richard curtis and manages to raise millions of pounds every year and every year the beat there previuos total.
Evidence of research into 1 campaign
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